Julio F. Campos Corporations are based on three pillars when presenting their solutions aiming at achieving sustainability: Increase efficiency and use of new technologies; Recycling of waste for reuse and; Change in the production process for the use of renewable and clean sources. Although corporations depend on these approaches to maintain their financial health in the face of an increasing demand for sustainability, we will see that from the environmental and social point of view, these solutions can often be mere palliatives and can not be sustainable if there is, in fact, no reduction in exploitation resources. Increase Efficiency Paradox William Stanley Jevons, in 1865, as postulated in "The Question of Coal," observed that as less coal was used to produce a single product, due to the increase in the efficiency of its use, the surplus coal allowed the expansion the production of that particular product, or other products, with lower prod...
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