The latest trend in the fashion industry, sustainability is on the hype and widely celebrated by fashion corporations, concerned consumers, designers and whoever wants to save the planet.
However, if the electronics industry is the father of planned obsolescence, fashion is doubtless the mother, releasing season after season new collections to allow the engaged audience to keep up with the last tendencies.
Who wants to be kept out of the latest tendencies after all? Like all the other movements towards sustainability, those engaged with the fashion also follows the same set of beliefs used by the rest of business.
Optimize the production process to reduce its impact, and; Recycle. So the actions are focused on the start and the end of the process.
But is that all?
That's the most relevant question and to answer that it is necessary to bring to the reader the statement that explains why those actions are not enough and usually are not as good as they seem.