Greenwashing Debunkers Club

Julio F. Campos Linear, circular, regenerative, green economy ... Amid so many economic models proposing to help solve our socio-environmental problems, how can someone determine its real potential to truly transform the world we live in for a more sustainable future? If we take a look at the core theoretical concepts supporting them, it is possible to catch a glimpse about its potential of change. This infographic provides a summary of the two current mindsets of economic thinking and how those "new economy" models fit into them, allowing the reader to better understand the transformative potential of each proposed model.

Julio F. Campos Recently I was asked about which environmental friendly technologies or products we need to invent for a more sustainable society . Although a simple question, with a simple answer but complex explanation, it is indeed the single most important question that one could ask. The answer is plain simple: none. The reason behind both the question and the answer, however, demands a not so simple explanation.   Let's start with the question that is the root of what was asked:    Why do we need more technology? The concept that the technology development could improve human society development was introduced in the first two decades of the twentieth century and later used to describe the works of the economist Thorstein Bunde Veblen.   Its idea was resumed by the engineer William H. Smyth with the introduction of the technocracy concept, which was could be resume to  "the rule of the people made effective through the agency of their serva...

Julio F. Campos Since the invention of Bakelite in 1907 plastic residues or products has being cumulatively thrown into rivers, and consequently oceans.  The consequence is that today there is not a single beach in the world where plastic debris is not present. After the air pollution, this is probably our second global presence footprint.      For over a hundred year we are polluting the oceans, but the problem of the great garbage patches in Pacific hit the press and social media in the last few years the problem gained public attention. That it was discovered back in 1988 and we stood for years without caring about it is of little concern. The first large scale attempt to deal with the problem and try to remove the plastic was conceived by Boyan Slat back in 2011, who started a crowdfunding initiative and it is s yet on prototype testing phase, still years from being 24/7 effective on real open sea conditions. Due to lack of investment. ...

Julio F. Campos The circular economy for some years has been emerging as an alternative proposal to the current production model being embraced by a growing number of governments and companies. Its concept is to introduce into the production system feedback mechanisms similar to those existing in natural systems, eliminating the linear explore-produce-discard characteristic in favor of a structure based on reuse and recycling cycles, thus reducing both the volume of discarded waste and the of exploited natural inputs. Basic model of the structure of the Circular Economy Encompassing different initiatives, such as cradle-to-cradle , biomimetics or industrial ecology , in this scenario the environment would cease to be a mere reservoir of resources/waste, but an adjunct to the economic process, providing proposals for the development of sustainable economic solutions. However, when we have in mind the finite characteristic of our planet resources, for the circular econ...