Greenwashing Debunkers Club

The Sustainable Development Report (1) published its 2020 report ranking the countries based on how close they are to achieve the 17 SDGs, available here . The index purpose is to track "country performance on the 17 SDGs, as agreed by the international community in 2015 with equal weight to all 17 goals" and its value "signifies a country’s position between the worst (0) and the best or target (100) outcomes" . The higher the country index, the closer it is to achieve the best SDG outcome. But how realistic this index reflects the real development of sustainable actions? In one of the most significant works in the last years, developed at Leeds University, "A Good Life For All Within Planetary Boundaries" (2) ( interactive site here ) mapped the sustainability performance of a series of countries was estimated using the doughnut economics model , which provides an indication, for each country, on how close it is to the ideal social and environmental e...

A curva do Efeito Dunning-Kruger Julio F. Campos* Neste artigo discutimos o papel do sistema educacional em geral, mas particularmente o superior, na contribuição para a formação de profissionais incapacitados para a correta compreensão dos diversos fatores envolvidos em sua área de atuação. Um foco especial é colocado sobre os que pretendem atuar em sustentabilidade por esta ser uma das áreas que exigem maior multidisciplinaridade e contínuo aprendizado. As Falhas Cognitivas As falhas cognitivas aqui apresentadas representam aspectos naturais da forma como construímos nossa compreensão sobre algo. Estando presentes em todas as pessoas, sem exceção, somente o conhecimento de sua existência e o reconhecimento intencional de como se é afetado por elas permite sua redução. O Efeito Dunning-Kruger Efeito Dunning-Kruger foi nomeado em função de seus descobridores, David Dunning e Justin Kruger, que após seu famoso estudo em psicologia cognitiva: “ Unskilled and unaware of...

Julio F. Campos* Back in 1994, John Elkington  coined  the Triple Bottom Line (here referred to as Elkington’s TBL, or eTBL) concept, which was rapidly adopted by the market and is now widely referred to as the accounting pillar when it comes to corporate sustainability. The TBL states that a corporation system can only be sustainable if its environmental, social and economic impacts are managed to stay as close as possible to a balance between its three components. Although it seems a straight forward approach, he decided that TBL needed a  recall , for it wasn’t being used as he intended it to be. What went wrong? We can narrow down to two reasons why a recall, with an explanation on how it supposed to work, was needed. The first one was business appropriation adapting the TBL (here referred to as business TBL, or bTBL) to a more palatable conceptual structure. Purposely the first paragraph, in contrast with the second one, of this text presented t...